Pepsi Pavilion

The Pepsi Pavilion was an artist-designed and artist-programmed environment created for PepsiCo by Experiments in Art and Technology (E.A.T.) at Expo ‘70 in Osaka. Its core creative team — Robert Breer, Frosty Myers, Robert Whitman, and David Tudor — was joined by Gordon Mumma, Lowell Cross, Fujiko Nakaya, Tony Martin, Ardison Phillips, and Pauline Oliveros, with architect John Pierce, to build a dome-shaped structure fronted by a 90-foot spherical mirror. Inside, Tony Martin’s programmable lighting and Fujiko Nakaya’s fog installation combined with a purpose-built multichannel sound environment (see the Pepsi Pavilion Sound System) and, in its Clam Room, a sound-activated laser deflection system built by Tudor and Lowell Cross — together making the Pavilion less a conventional exhibit than a playable instrument its visitors and resident artists could occupy and operate.